Tag Archives: retail

New Facebook News Feed Features – An Admission of Guilt or a Conquest for Users?

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facebook

They have come a Loooong way! facebook (Photo credit: sitmonkeysupreme)

So, Facebook has finally come around…

We may think that Facebook doesn’t notice when we aren’t happy, but seriously? They notice. Especially since their attempt to monetize through their Edgerank algorithms is simply not working.

Sometimes you have to be hit over the head a few times before you realize the customer is right (most of the time).

So, FINALLY, Facebook is rolling out a new News Feed over the coming weeks with the following features. And for the full article (from Facebook themselves – shock!), click this link: http://newsroom.fb.com/News/581/A-New-Look-for-News-Feed

What we all really wanted all along and Facebook will be implementing:

  • All Friends – a feed that shows you everything your friends are sharing
  • Photos – a feed with nothing but photos from your friends and the Pages you like
  • Music – a feed with posts about the music you listen to
  • Following – a feed with the latest news from the Pages you like and the people you follow.

YAY! Just like Christmas for us Facebook junkies!

The point is that your consumer does often know what they want. And they are the ones using the product, so WHY NOT LISTEN?

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

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Email Marketers! You can’t afford NOT to address each point on the infographic below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail. Skadeedle is my favorite new Small Business marketing source. Here’s a fantastic Infographic they created that hits every nail on the head when it comes to what email marketers often overlook. Every single point on both the dos and don’ts are often dismissed or overlooked.

Perhaps #6 Do is the most underused: Include alt text (for those who don’t render images). This has become more important than ever with SmartPhone use on the exponential increase for opening email.

For better results in your email marketing – PRINT THIS OUT and keep it handy for every time you send an email to market your business!

Email Marketing Etiquette Dos & Don’ts [Infographic] - An Infographic from Skadeedle

Embedded from Skadeedle

2012: Email Marketing is Dead; 2013 Email Marketing is King – HUH?

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All through 2012, the buzz was “E-Mail Marketing is Dead!”

Now in 2013, most articles are about why Email Marketing is Supreme for Small Business!

HUH?

Actually, the latter is really true. Email is perfect for small business.

But let’s discuss the why of the mixed messaging and why you as a small business owner need to pay attention.

1. Social Media platforms grew exponentially over the last few years.

Soooo, “they” assumed, that because the growth was so rapid, social media platforms would soon replace email and all other traditional forms of marketing and communications.

While that might be true in major metropolitan areas and college campuses, there is still a huge population out there that doesn’t own a SmartPhone or that  only accesses internet through a desktop.

But, email is universal.

Everyone sits down at home and work and checks their email…

Another assumption was that because Social Media platforms are “Free,” that it would be nonsense for anyone to ignore it as a marketing avenue. Again, you can pick up a hammer, but that ain’t gonna make ya a carpenter!

Sure you can create an account for free, but time is money, and it takes time to maintain a social media business page, not to mention at least basic marketing skills. Nothing wrong with that, – all marketing comes with a cost – but that has to be considered.

Then, when it comes to attracting fans, many of those fans are laggers in social media who only use it for sharing funny cat pictures and playing application games. So, getting fans to pursue your page is another form of investment – a good offer to like a page, the giveaway, someone to manage the comments and likes, someone to engage to grow fans… And don’t believe those hucksters claiming to bring you from 0 to 40,000 fans! Fake profiles = fake fans = no rise in insights or revenue.

Now, why was email getting badmouthed:

2. “Free” Email services were springing up all over the place.

Why pay for email service when you can get it for free? Again, because FREE is never really free! You pay a price eventually – think of the hidden cost to you when your email goes to a spam folder and never reaches your intended recipient?

So, if you were judging the effectiveness of free email vs free social media… neither one will bring results so that comparison is probably moot.

They are both an investment in Time and time costs money.

OK, so now what should you invest your time in? Social Media or Email Marketing?

If you are asking this question, it tells me you don’t know your customers or clients. Face it, most of you small business owners have poo-poo-ed SoMe and Email.

Why don’t you let your customers tell you where you should invest your time?

  • Have you noted whether your customer is tapping away on a mobile while they are waiting in line?
  • Have you asked them what platforms they use?
  • Have you invited them to join your email subscriber list?

Stop being an employee of your own business and market your business. How?

  • Find out which Social Media platforms are appropriate for your business and demographic – Start with one and do well, then move on to others.
  • Invest in an email service that fulfills your needs for marketing and has integrated social media tools for efficiency and broader distribution that will attract new subscribers. (want to play around with one for free for 60 days? Click here!
  • And pay Freaking attention to where your customers live online! ASK THEM. SURVEY THEM. TALK TO THEM.
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You Might Be a Marketing Consultant If the 1st Thing a Prospect Says is “I Really Have No Idea What You Do”

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Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant (like me), they often expect some sort of price and package menu like the image below.

Superhero price packaging

Hmmmm, after looking at the fees for the services in this image… I may have to rethink my fees ;)

So why hire a consultant?

Seriously, the reason you hire a consultant is because they should “consult” with you on what you need and customize their services specific to those needs. And they should have specialized experience and know-how of what you require to succeed. And you don’t have to hire a consultant as an employee – no overhead, no insurance, no commitment to keep them, easy to hire and fire, and many more benefits of a non-employee status. You have total control.

However, you as a business owner typically don’t know what you don’t know outside of your areas of expertise, so package pricing is really of little to no use to you.

Every small business is different in their marketing needs, and every small business is at a different stage and level of marketing. There are thousands of self-help websites, books, tools, and more out there – and many of them free. But, it’s not just knowledge of using the tools you need, but the strategies and applications that would fit your particular business that are far more important for implementation.

Most small business owners do NOT have the time to learn marketing, nor how to properly apply best practices.

And if you start talking to a consultant who doesn’t ask you a lot of questions about you and your business, end that call!

Do you really want to hire someone for a generic marketing package that may or may not bring results to your business? That is why I don’t offer package prices. I do, however, work on a sliding scale based on the size of the job, length of time, customized preparation involved, and so on.

Food for thought:

The overall impact of a consultant is that clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and may purchase only as much service from the outside consultant as desired.

You have total control. That’s the beauty of a consultant. You don’t have to employ another person to get a specific job done. You can retain a consultant for as long as you like as an as-needed go-to resource for your business.

It’s really quite a high ROI.

And why do I work exclusively with SMBs and NPOs? The passion of a SMB owner or NPO leader is contagious and energizing!

 

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

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Duncan Hines Cake Mix QR Code

Still think QR Codes are useless?

When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability.

BUT, with SmartPhone purchases on an exponential rise, and FREE QR code apps available on every device, it is inevitable the use of QR Codes by merchants, businesses, non-profits, etc., will also begin to surge.

Here’s the unexpected perk of a QR code I picked up the other day. Now, guys, don’t stop reading because I mention shopping! Because if you own a business, you will pick up on the importance of this example…

I was in Publix, and looking for a cake mix. As you see in the image above, when I turned over a box I was thinking about purchasing, I noticed the QR code. I thought, “Genius!” If I had hesitated over that selection, here was a quick way to check a recipe choice and determine – WHILE I AM STILL IN THE GROCERY STORE – if there are any ingredients I didn’t have at home an could buy on the spot! Otherwise, I may have gone home, looked up their website, found a cool recipe with that item, but found I was missing an ingredient or two.

This QR Code saved me an unnecessary trip and the ability to determine whether this product could serve another use for my needs. Without this option, I may have only considered it for it’s basic use and perhaps not purchased it, rather than consider this purchase for other dessert possibilities.

DUNCAN HINES GETS IT!

Here most of us consider QR codes just website driven. Ok, big deal, we can get to the website faster on our phones… But, no, now it has practical applications, too.

AND, for small businesses and non-profits, this should be golden. Cheap, easy and FREE!

How about printed QR codes for:

  • “liking” your business page on Facebook since most of your staff rarely remembers to tell customers about your page (and even you!)
  • following you on Twitter (another forgotten child)
  • for your newsletter subscriptions (need I say it again?)
  • videos and Your YouTube or Vimeo channel!
  • LOYALTY programs – Hello!?
  • a calendar event
  • your website  (which of course has all your CURRENT store information and specials, and all your social media links, right?!)
  • Your LinkedIn Profile -(if you have completed your profile and made a company page)
  • A contest – “scan to like our Facebook page and be entered in our contest to win a —”
  • products with specific FAQs (have you missed potential sales on certain high$$ items because you were too busy with other customers to answer questions?)
  • PayPal payments
  • Plain text or links of any kind

The list goes on and on… If you think of it, you can create a QR code for it. Photos, recipes, how-tos, suggested uses…

Where should you display these QR Codes? EVERYWHERE.

  • your store window
  • at events – you can’t talk to everyone at once
  • at your POS locations – while they have your attention
  • on products – to learn more if you are busy with other customers
  • on the back of your business card – there’s never enough room for all you want to say
  • brochures, flyers, ads – again, never enough room
  • as updates on your social media pages
  • on your car – tell me who doesn’t have their phone handy in their car at a stoplight?
  • on consumables – Peanuts in this cookie? Gluten Free? – get the picture?
  • on menus (no to-go menus lost in the car or stuffed in a junk drawer – handy on their phone to help them decide to come back)

Even doctor’s offices are applying this technology. Patient goes to a referred doctor and has a QR code for all their info for them to scan. Cool, huh? It’s already happening.

Remember, it’s an image

It’s virtually just a photo and anywhere you can place a photo, you can place a QR code! And the same FREE apps that give you the ability to scan a QR Code also give you the ability to create one!

Bottom line? It costs virtually nothing for you to be ahead of the crowd and attract the growing demographic of SmartPhone users (which obviously has disposable income if they are buying a SmartPhone – they aren’t cheap!).

Technology Marketing No Brainer, right?

Are we having fun yet?!

1.29.2013 P.S. It’s 2 days since I posted this and look what I ran across in today’s media:“McDonalds tries QR Codes”

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