Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant (like me), they often expect some sort of price and package menu like the image below.
Hmmmm, after looking at the fees for the services in this image… I may have to rethink my fees
So why hire a consultant?
Seriously, the reason you hire a consultant is because they should “consult” with you on what you need and customize their services specific to those needs. And they should have specialized experience and know-how of what you require to succeed. And you don’t have to hire a consultant as an employee – no overhead, no insurance, no commitment to keep them, easy to hire and fire, and many more benefits of a non-employee status. You have total control.
However, you as a business owner typically don’t know what you don’t know outside of your areas of expertise, so package pricing is really of little to no use to you.
Every small business is different in their marketing needs, and every small business is at a different stage and level of marketing. There are thousands of self-help websites, books, tools, and more out there – and many of them free. But, it’s not just knowledge of using the tools you need, but the strategies and applications that would fit your particular business that are far more important for implementation.
Most small business owners do NOT have the time to learn marketing, nor how to properly apply best practices.
And if you start talking to a consultant who doesn’t ask you a lot of questions about you and your business, end that call!
Do you really want to hire someone for a generic marketing package that may or may not bring results to your business? That is why I don’t offer package prices. I do, however, work on a sliding scale based on the size of the job, length of time, customized preparation involved, and so on.
Food for thought:
The overall impact of a consultant is that clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and may purchase only as much service from the outside consultant as desired.
You have total control. That’s the beauty of a consultant. You don’t have to employ another person to get a specific job done. You can retain a consultant for as long as you like as an as-needed go-to resource for your business.
It’s really quite a high ROI.
And why do I work exclusively with SMBs and NPOs? The passion of a SMB owner or NPO leader is contagious and energizing!